Measuring Success with Phillips ROI Methodology
Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting planners are becoming increasingly responsible for procurement and the always dreaded financial bottom line. All too often, large budgets are consumed by lavish meetings that only yield subjective and impersonal data with no real understanding of how such events are contributing to overall business. Meeting Professionals International (MPI) has recently encouraged the use of the Phillips Methodology in measuring return of investment (ROI), a model that expands on traditional formats for measuring business meeting success.

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